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Tao Zhang
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Role: |
Research Assistant
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Qualifications: |
BSc, MA, MPhil
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Office: |
B36 |
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Telephone: |
+44 (0) 115 84 66526
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Email: |
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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Homepage: |
http://www.ima.ac.uk/ |
Research
My research interests are in the areas of complexity science and agent-based modelling for the energy market, including simulation of markets and consumer behaviour, modelling technology policy and innovation diffusion (e.g. smart metering, micro-generation, photovoltaic), and energy supply chain optimization. I am particularly interested in consumer agents’ decision algorithm design, modelling human behaviour (e.g. consumer) based on psycho-behavioural theories and social network theories, artificial social network design, and agent-based spatial modelling for energy demand-side management.
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Teaching & Supervision
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Current Projects
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Previous Projects
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Esteem
EPRG PhD Studentship, 3 years, awarded by the University of Cambridge
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Journal Papers |
| Author(s) |
Title |
Publisher |
Page |
Year |
| Tao Zhang, William J. Nuttall |
Evaluating Government’s Policies on Promoting Smart Metering Diffusion via Agent Based Simulation |
Journal of Product Innovation Management |
TBC |
2010 |
| Tao Zhang, David Zhang |
Agent-based simulation of consumer purchase decision-making and the decoy effect |
Journal of Business Research 60(8) |
912-922 |
2007 |
Conference Papers |
| Author(s) |
Title |
Publisher |
Page |
Year |
| William J. Nuttall, Tao Zhang, David Hamilton, Fabien Roques |
Sociophysics Simulations of Technology Adoption and Consumer Behavior |
Proceedings of MIT Engineering System Division Symposium, MIT |
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2009 |
Book Chapters |
| Author(s) |
Title |
Publisher |
Page |
Year |
| Tao Zhang |
A Review of Global Smart Metering Developments: Lessons for Smart Metering Policy in Liberalized Electricity Markets |
Energy and Innovation: Technical and social response to changing energy challenges |
TBC |
2010 |
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Intelligent Modelling and Analysis Research Group, School of Computer Science, The University of Nottingham, Jubilee Campus, Nottingham, NG8 1BB, UK.
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